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Earth revolution! Giving back power to the planet, our Earth Revolution kicks off on Earth Day, April 22nd, and celebrates nature the Element way: through culture, the great outdoors and awareness.
It includes a collection designed by Fernando Elvira that echoes the eco-conscious lifestyle he adopted in his small mountain village in the south of Spain, with a range made of organic jersey and TencelTM twill.
Fernando Elvira took the occasion to reveal his new project - a very special rock sculpture he created on this specific topic, named "The Soiled Whale".
Throughout this important week, we are encouraging each other to connect with our inner child, to embrace the simple and pure pleasures of going outside to skate, run, walk, climb, jump, stand, observe, enjoy, listen and feel the forces and the fun that nature provides us all.
Ultimately, we translated into a collection what Fernando Elvira says about his work - channeling "the energy of action" into our Earth Revolution!