The legend of Smokey Bear was born in 1944 as a way to boost wildfire prevention awareness in America. Element is proud to be working with Smokey Bear on this exclusive apparel collection that features some of the most Iconic Smokey images from throughout the decades. A portion of the proceeds from the collection will help fund its wildfire prevention campaign.

Starting in 2023, Element will be an official member of “Engage for the Planet”, the French-based affiliate of the World Wildlife Fund. As one of the world's most trusted NGO’s since 1961, WWF works to stop the degradation of the planet’s natural environment and to build a future in which people live in harmony with nature.

When the Element and Millet teams went on their fun-finding mission to Portugal earlier in the year, the editorial stylists from Place Magazine in Berlin were also dispatched to document the journey and gain some insight into who these athletes are as human beings. The following article will also be found in the print Element x Millet issue of Place Magazine; available in finer skateshops worldwide.