Guppyfriend Washing Bag

Taking more steps towards sustainability, we are also showcasing the eco-initiative launched by German team Guppyfriend® and the laundry bags they invented top stop micro plastic pollution from synthetic fibers in the oceans. ​ ​

Wash Better

Guppyfriend Washing Bag is an effective, scientifically proven, and patented solution to stop microplastic pollution.

It reduces fibre shedding and protects our clothes.

It filters the microfibres that do break and doesn’t lose any fibres itself.

It’s a daily reminder to change our buying habits and washing rituals.

The Problem

Microplastic released from washing harms the environment.

With each wash, countless microfibres from synthetic textiles make their way from washing machines into rivers, lakes, and oceans. Once in the environment, the microfibres concentrate pervasive bacteria and pollutants. They are consumed by aquatic organisms, which can result in gastrointestinal infections and blockages, reproductive problems, and starvation. Serious consequences are not limited to animals and nature.

The tiny plastic fragments threaten our own health: They enter our food and our bodies through the food chain.

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