It's all about new talents, creativity and the collective good; wherever they express themselves, in the heart of the city or in the great outdoors.

Sustainability is everywhere and everybody can contribute. For iconic outdoor designer Jeff Griffin, ​it can be as simple as re-purposing fabrics sitting in unused factories and mills: ​“We all can make better choices and embrace sustainability. The new collaboration with Griffin Studio is based on this statement. ​

Earth revolution! Giving back power to the planet, our Earth Week kicks off on Earth Day, April 22nd, and celebrates nature the Element way: through culture, the great outdoors and awareness. It includes this collection designed by Fernando Elvira that echoes the eco-conscious lifestyle he adopted in his small mountain village, with a range made of organic jersey and tencell twill. ​